Werte für wen?

6. November 2013

»Welche Stellenwert haben Verantwortung, Vertrauen und Integrität?« Fragte die Deutsche Bank bei ihrem Kirchenforum in der Evangelischen Akademie Bad Boll neulich. Und gab sich viel Mühe, keine Frage. Aber auch mein zweiter Direkt-Kontakt innerhalb weniger Wochen hinterließ einen faden Beigeschmack.

Paradebeispiel: Die »neuen Werte und Überzeugungen der Deutschen Bank« – in sechs Spalten und drei Zeilen übersichtlich aufbereitet.

Von der Kundenorientierung ist hier nur in einer Spalte ausdrücklich die Rede. Tatsächlich aber bestimmt sie meinem Eindruck nach diffus-unterschwellig die gesamte Matrix. Denn auch die Werte Integrität, nachhaltige Leistung, Innovation, Disziplin und Partnerschaft haben doch letztlich nur die vordergründige Geschäftsbeziehung im Blick. Der Kunde dankt es, wenn »offen miteinander gesprochen« wird, »Regeln gehalten« werden, »Erfolg nachhaltig« daherkommt. Wo aber sind die vielen mitbeteiligten Dritten? (Eine Rückfrage, auf die ich in der Aussprache keine Antwort erhielt.) Wo ist die Näherin aus Bangladesch? Der Landwirt aus Peru? Eben die, die unser Geld »arbeiten« lassen? Wo sind sie?

 

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