Werte für wen?

6. November 2013

»Welche Stellenwert haben Verantwortung, Vertrauen und Integrität?« Fragte die Deutsche Bank bei ihrem Kirchenforum in der Evangelischen Akademie Bad Boll neulich. Und gab sich viel Mühe, keine Frage. Aber auch mein zweiter Direkt-Kontakt innerhalb weniger Wochen hinterließ einen faden Beigeschmack.

Paradebeispiel: Die »neuen Werte und Überzeugungen der Deutschen Bank« – in sechs Spalten und drei Zeilen übersichtlich aufbereitet.

Von der Kundenorientierung ist hier nur in einer Spalte ausdrücklich die Rede. Tatsächlich aber bestimmt sie meinem Eindruck nach diffus-unterschwellig die gesamte Matrix. Denn auch die Werte Integrität, nachhaltige Leistung, Innovation, Disziplin und Partnerschaft haben doch letztlich nur die vordergründige Geschäftsbeziehung im Blick. Der Kunde dankt es, wenn »offen miteinander gesprochen« wird, »Regeln gehalten« werden, »Erfolg nachhaltig« daherkommt. Wo aber sind die vielen mitbeteiligten Dritten? (Eine Rückfrage, auf die ich in der Aussprache keine Antwort erhielt.) Wo ist die Näherin aus Bangladesch? Der Landwirt aus Peru? Eben die, die unser Geld »arbeiten« lassen? Wo sind sie?


10 Kommentare zu “Werte für wen?”

  1. Steffen meint:

    Natürlich kann es darauf aus solchen Kreisen keine Antwort geben, denn wer diese Fragen ernstlich stellt, stellt das gesamte System der Profitmaximierung infrage.

  2. pg 1 meint:

    I as well as my buddies ended up examining the great secrets and techniques from your site and so suddenly I had an awful suspicion I had not expressed respect to the website owner for those techniques. The women were definitely absolutely excited to read through all of them and already have clearly been tapping into these things. Appreciate your being indeed helpful and also for deciding on this sort of cool subject areas millions of individuals are really needing to know about. Our own honest apologies for not saying thanks to earlier.

  3. jordan shoes meint:

    I definitely wanted to make a small word so as to thank you for the wonderful instructions you are giving at this site. My long internet research has finally been paid with useful ideas to share with my guests. I would suppose that we website visitors are quite fortunate to be in a superb network with many awesome professionals with very helpful tricks. I feel extremely lucky to have encountered your web site and look forward to many more enjoyable minutes reading here. Thank you once again for all the details.

  4. jordan retro meint:

    I want to express my love for your generosity in support of women who need help with this one situation. Your personal commitment to getting the solution around appeared to be really good and have permitted those much like me to achieve their ambitions. Your entire important recommendations entails this much to me and a whole lot more to my fellow workers. Thanks a ton; from each one of us.

  5. kd 12 meint:

    A lot of thanks for your own effort on this web page. Kate enjoys participating in research and it is easy to understand why. A number of us hear all of the compelling way you deliver effective guides by means of the web blog and therefore boost contribution from other individuals on that content plus my simple princess has always been starting to learn a great deal. Enjoy the remaining portion of the new year. You have been performing a superb job.

  6. supreme clothing meint:

    My husband and i ended up being joyous Louis managed to carry out his analysis through the entire ideas he was given when using the web page. It is now and again perplexing just to find yourself making a gift of hints that other people could have been making money from. And we keep in mind we’ve got the writer to give thanks to because of that. Those explanations you have made, the easy site menu, the relationships you will give support to promote – it’s got all spectacular, and it’s helping our son and our family feel that this matter is cool, and that’s exceptionally important. Thanks for all!

  7. yeezy 350 meint:

    I’m also writing to make you know what a terrific discovery my friend’s girl developed browsing your web page. She came to understand too many issues, with the inclusion of what it’s like to possess a very effective helping nature to let folks with no trouble learn a number of multifaceted issues. You undoubtedly exceeded our own expectations. I appreciate you for presenting such insightful, dependable, explanatory not to mention fun tips about the topic to Julie.

  8. jordan shoes meint:

    I and also my friends happened to be going through the excellent helpful tips on your site and the sudden got an awful feeling I had not thanked the web site owner for those secrets. My guys became for that reason warmed to learn all of them and have now sincerely been taking pleasure in them. Thank you for getting very thoughtful as well as for going for variety of useful issues millions of individuals are really needing to discover. Our own honest apologies for not expressing appreciation to you sooner.

  9. 100% real jordans for cheap meint:

    I intended to put you one very little remark just to give thanks again for these incredible things you have contributed on this website. It’s so extremely generous with you to convey freely all that many of us would have distributed for an e-book in making some dough on their own, certainly since you might well have done it in case you decided. The strategies in addition served to provide a good way to realize that most people have a similar fervor much like mine to know way more with respect to this problem. I’m certain there are some more pleasant moments up front for individuals who view your blog post.

  10. yeezy meint:

    I simply wanted to construct a comment in order to thank you for all the remarkable guides you are giving out here. My rather long internet investigation has finally been recognized with really good details to share with my friends and classmates. I ‘d tell you that we site visitors actually are extremely endowed to exist in a notable website with very many awesome professionals with insightful guidelines. I feel very much blessed to have come across your entire webpage and look forward to tons of more exciting minutes reading here. Thank you again for all the details.

Deine Meinung?!